The First Jaguar
The SS100 is an iconic pre-war sports car. Prior to 1940, the Jaguar brand had not yet made the scene. About three hundred vehicles were produced between 1936 to 1941 by the company SS Cars, Ltd, owned by Sir William Lyons. Only about sixty cars were exported.
The S100 was a relatively large grand touring convertible in its day. The price was about 20% below the cost of a Bugatti or a Duesenberg which made the car attainable to more people during the post depression era. Some felt is was under-powered, however. But it’s sporty styling with its long hood, flared fenders and stunning white gauges make this car a masterpiece in anybody’s book.
This car was the first car to adapt the name Jaguar in its model name — a name eventually adopted by the company’s, as well, given that the acronym “SS” was not well received after Germany was defeated in World War II.